Hewlett-Packard decided to spin off their technology division, which was the heart and soul of the company. It took thoughtful communications to distill the breadth and depth of the new company’s involvement across myriad industries, while soothing the psyche of all the employees being transferred… and successfully launch what was, at that time, the largest IPO in history. 

"Dreams Made Real" successfully birthed the $8 billion newbie. It also caught the attention of HP's CEO who promptly fired his agency of record, demanding they find someone who can do "work like the new company." (You're welcome, Goodby.)