Buried deep in the genetic code of the BB&T brand is a belief that opportunity has no socioeconomic bias. It is there for every person and in every situation.

We excavated this noble idea and used it to relaunch the brand after a period of growth by acquisition. Knowing that a change in life stage (eg: birth of a child, college, retirement, a growing business) creates a prime opportunity for financial services, we built our campaign around such moments as a way of demonstrating tangible ways BB&T helps its customers.