In a world of instant gratification, why would you devote 18 hours to smoking brisket?

“True ‘Que” was the answer: both as City Barbeque's tagline and their core position. Under this banner of authenticity, we created email blasts, outdoor, print, direct mail, radio and social media… designed a new logo, new apparel and in-store signage… and reinvigorated weekday business by rebranding and relaunching their “Buck A Bone” promo as “Rib Bone Tuesdays” ...or RBT for short.

In 2014, the 15-year-old company expanded into its fifth state by opening its 23rd joint in Raleigh NC.