Dime Community Savings Bank was established in 1864 to serve the growing but unserved immigrant and working class population of Brooklyn. A century and a half later, Dime still serves the residents and businesses of Brooklyn and its neighboring boroughs.

With institutional trust at an all-time low, we decided to dust off this rich legacy of commitment to the community and leveraged it as proof that Dime is “a bank you can believe in.”

We developed hyper-local marketing campaigns to demonstrate the bank’s indigenous nature and steered them to focus on small business – the lifeblood of those communities. This focus allowed Dime to double down on business lending and services while still speaking to consumers, given the growing trend across the American workforce toward self-employment.

Our involvement included opening of branches, creating sale enablement for their Commercial Lending, and helping them enter the competitive Home Mortgage market with a targeted social media campaign.

We updated their logo to be more visual and better telegraph their branches in the visual cacophony of the NYC streetscape. We also built a microsite to manage a consistent implementation of the new design across their network of semi-autonomous branches.