The way you see a place, a moment or an event is unique. And if not for digital photography, the world would never see what you see.

This was the empowering idea behind a print and Grand Central Terminal OOH campaign that featured actual photographs taken by actual Olympus owners, which tied to a website where visitors could post images in topical groups, similar to cowbird.com

We also proposed an original program named "Through Your Eyes" that featured a panel of photo experts (pro photographer, photo editor, museum curator) who judged images taken by amateur photographers, eventually awarding the grand winner a contract with a national publication.